Services provided:

Concept development

  • Creative

  • Mood boards

  • Treatment

  • Storyboards

  • Script


  • Logistics

  • Prep

  • Scouting

  • Schedule

  • Permits & permissions

  • Casting


  • Produced by Caren Freeman

  • Directed by Dan Martin

  • Video by James Rua

  • Photography by James Rua


  • Post supervise

  • Offline edit

  • Online edit

  • Color Grade by Andrew Brown at Toybox

  • Sound Mix & Master at Bigpop Studios

Air New Zealand operates a global network that provides passenger and cargo services to, from and within New Zealand to approximately 17 million passengers a year.

Air New Zealand approached The Hood to create video and photography assets for a parliamentary function that showcased the support of Te Reo. It featured the Air New Zealand kapa haka group and played on a screen as guests entered the event. It’s a meaningful corporate call to action and tells a universal story of Aotearoa and the attitude of its people. The video was a success and is also used more widely within Air NZ’s internal channels and social media.


Our aim was to make this virtual haka as powerful and pointiant as possible. This was achieved by the haka performance itself but enhanced with carefully timed cuts in the edit and sound design.


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