Services provided:

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Concept development

• ​Creative

• Treatment

• Storyboards

• Script

Pre-production

• ​Logistics

• Prep

• Scouting

• Permits & permissions

• Casting

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Production

• ​Produced by Felicia Brunsting

• Directed by Dan Martin

• Video by James Rua

• Production Manager Raluca Cozariuc

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Post-production

• ​Post supervise

• Offline edit

• Online edit

• Animations and Coloraturas 
  Grade by Cirkus

• Sound Mix & Master by Liquid

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Credits

• Agency WiTh Collective

• Head of Production Iain Todd

• Agency Producer Alex Long

• Creatives Nicole Hetherington & Simon Fowler

Client

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ASB is a bank.

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Requirements

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Create 1 x 30” with 3 x 15” cut-downs to promote the ASB Visa Light product and to assist in the creative process early on and create a spot that resonates to a younger fast content consuming audience.

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Solution

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The Hood and Co creates content that we would like to see and even share ourselves - this job is exactly one of them. We integrated the supers into the scene. This was achieved by simple text tracking dictated by the movement in each scene.

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Moodboard

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Storyboard

BEHIND THE SCENES