The Hood and Co | ASB Visa Light

Services provided:

Concept development

Creative
Treatment
Storyboards
Script

Pre-production

Logistics
Prep
Scouting
Permits & permissions
Casting

Production

Produced by Felicia Brunsting
Directed by Dan Martin
Video by James Rua
Production Manager Raluca Cozariuc

Post-production

Post supervise
Offline edit
Online edit
Animations and Coloraturas
Grade by Cirkus
Sound Mix & Master by Liquid

Credits

Agency WiTh Collective
Head of Production Iain Todd
Agency Producer Alex Long
Creatives Nicole Hetherington & Simon Fowler

Client

ASB is a bank.

Requirements

Create 1 x 30” with 3 x 15” cut-downs to promote the ASB Visa Light product and to assist in the creative process early on and create a spot that resonates to a younger fast content consuming audience.

Solution

The Hood and Co creates content that we would like to see and even share ourselves - this job is exactly one of them. We integrated the supers into the scene. This was achieved by simple text tracking dictated by the movement in each scene.

Moodboard