Services provided:

Concept development

  • Creative

  • Treatment

  • Storyboards

  • Script

 

Pre-production

  • Logistics

  • Prep

  • Scouting

  • Permits & permissions

  • Casting

Production

  • Produced by Felicia Brunsting

  • Directed by Dan Martin

  • Video by James Rua

  • Production Manager Raluca Cozariuc

Post-production

  • Post supervise

  • Offline edit

  • Online edit

  • Animations and Coloraturas 
    Grade by Cirkus

  • Sound Mix & Master by Liquid

Credits

  • Agency WiTh Collective

  • Head of Production Iain Todd

  • Agency Producer Alex Long

  • Creatives Nicole Hetherington & Simon Fowler

Client
ASB is a bank.
Requirements

Create 1 x 30” with 3 x 15” cut-downs to promote the ASB Visa Light product and to assist in the creative process early on and create a spot that resonates to a younger fast content consuming audience.

Solution

The Hood and Co creates content that we would like to see and even share ourselves - this job is exactly one of them. We integrated the supers into the scene. This was achieved by simple text tracking dictated by the movement in each scene.

Moodboard

Storyboard

BEHIND THE SCENES

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