Services provided:

Pre-production

  • Logistics

  • Prep

  • Scouting

  • Permits & permissions

  • Casting

Production

  • Produced by Caren Freeman

  • Directed by James Rua

  • Video by James Rua

  • Photography by James Rua, Amber Jones and Damian Alexander

  • Aerial video & photography

    • Drone​

    • Helicopter

Post-production

  • Post supervise

  • Photo retouching

  • Offline selects

  • Online

  • Color Grade by Toybox

Client
ATEED is an Auckland Council organisation that develops programmes to help make Auckland a desirable place to live, work, visit, invest and do business.
Requirements

ATEED needed to update their video and photography asset library. The objective was to capture high-quality video and photography to use in future marketing and communications activity by ATEED, partners, and media in New Zealand and across international markets that promote Auckland as a desirable destination to live, work, visit, study, invest, and do business.

Solution

The Hood and Co was awarded the job which was broken into two shooting blocks, spanning 

over a 1 year period. We were involved with creative development, sourcing talent and working closely with the client to ensure we hit the brand pillars. On-set consisted of a nimble team with a Producer, Director/DOP, a Photographer and occasionally a Drone Operator. We did the offline edit in house with freelance editors and out sourced our colouring to Toybox. 

BEHIND THE SCENES

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