Services provided:
Pre-production
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Logistics
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Prep
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Scouting
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Permits & permissions
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Casting
Production
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Producer: Caren Freeman
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Director: James Rua
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Video: James Rua, James Turnbull, Alex Glucina, Gregoire Auborg, Luke Stockman.
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Photographer: James Rua, Amber Jones and Damian Alexander, Josh Griggs, Erica Sinclair, Oliver Crawford.
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Aerial video & photography
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Drone - Sam Peacock, Brendon Dixon.
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Helicopter - Tony Monk Films
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Post-production
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Post supervise
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Photo retouching
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Offline selects
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Online
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Asset meta data & tagging
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Upload to asset library
Client
Auckland Unlimited is Tāmaki Makaurau Auckland’s economic and cultural agency. Committed to making Auckland region a desirable place to live, work, visit, invest and do business.
Requirements
The objective was to capture high-quality video and photography to use in future marketing and communications activity by Auckland Unlimited, partners, and media in New Zealand and across international markets.
Solution
The Hood and Co tendered for this campaign back in 2019. Since then, we consistently have added to the Auckland asset library, adding video and stills footage that represent the four brand pillars to Tāmaki Makaurau.
We are involved with the creative development of the shoot concepts, we manage and source talent to feature in the footage and working closely with the client to ensure we hit the brand pillars.
Our on-set teams generally consist of a Director, Producer/Production Manager, DOP, Stills Photographer and if we're in public spaces we tend to add a few 3rd Assistant Directors to the crew to help with the gathering of talent releases.
BEHIND THE SCENES
