
Services provided:
Pre-production
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Logistics
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Prep
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Scouting
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Permits & permissions
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Casting
Production
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Produced by Caren Freeman
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Directed by James Rua
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Video by James Rua
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Photography by James Rua, Amber Jones and Damian Alexander
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Aerial video & photography
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Drone
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Helicopter
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Post-production
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Post supervise
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Photo retouching
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Offline selects
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Online
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Color Grade by Toybox
Client
ATEED is an Auckland Council organisation that develops programmes to help make Auckland a desirable place to live, work, visit, invest and do business.
Requirements
ATEED needed to update their video and photography asset library. The objective was to capture high-quality video and photography to use in future marketing and communications activity by ATEED, partners, and media in New Zealand and across international markets that promote Auckland as a desirable destination to live, work, visit, study, invest, and do business.
Solution
The Hood and Co was awarded the job which was broken into two shooting blocks, spanning
over a 1 year period. We were involved with creative development, sourcing talent and working closely with the client to ensure we hit the brand pillars. On-set consisted of a nimble team with a Producer, Director/DOP, a Photographer and occasionally a Drone Operator. We did the offline edit in house with freelance editors and out sourced our colouring to Toybox.
























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