The Hood and Co

Services provided:

Pre-production

Logistics
Prep
Scouting
Permits & permissions
Casting

Production

Produced by Caren Freeman
Directed by James Rua
Video by James Rua
Photography by James Rua, Amber Jones and Damian Alexander
Aerial video & photography
- Drone
- Helicopter

Post-production

Post supervise
Photo retouching
Offline selects
Online
Color Grade by Toybox

Client

ATEED is an Auckland Council organisation that develops programmes to help make Auckland a desirable place to live, work, visit, invest and do business.

Requirements

ATEED needed to update their video and photography asset library. The objective was to capture high-quality video and photography to use in future marketing and communications activity by ATEED, partners, and media in New Zealand and across international markets that promote Auckland as a desirable destination to live, work, visit, study, invest, and do business.

Solution

The Hood and Co was awarded the job which was broken into two shooting blocks, spanning

over a 1 year period. We were involved with creative development, sourcing talent and working closely with the client to ensure we hit the brand pillars. On-set consisted of a nimble team with a Producer, Director/DOP, a Photographer and occasionally a Drone Operator. We did the offline edit in house with freelance editors and out sourced our colouring to Toybox.