Activate Tāmaki Makaurau - Moving Auckland Business Forward

Are you looking for advice to set up  a digital marketing plan to reach more customers online? Activate Tāmaki Makaurau can connect you to expert advice and support to keep your business moving forward.


The Hood & Co are registered to be one of these providers to deliver advice on creating a digital marketing plan and advise businesses on how video and photography can help get a business in front of their customers online.


Through an implementation grant you may be able to access the services you need to put that advice or plan into operation. Through The hood & Co, this means we can provide you with stills photography and video content.


The Hood & Co - Digital Marketing Advice (up to $3000.00 + GST)

Eligible businesses can apply to work with The Hood & Co and gain expert digital marketing advice and create a digital marketing plan focussing on the visual communication of a business based on their values, target audience(s) and outgoing communication messaging.  The plan will be made by doing an in-depth diagnostic of the existing business’ brand, existing visual assets, website and social media presence.

We advise the business on how video content and photography can help get a business in front of their customers and which platforms best align with their brand’s message. The business takes away a personalised digital marketing plan, would have gained advice and knowledge in digital platform strategy, online advertising and become confident in using digital media as a sales and marketing tool to increase leads and attract new customers.


The Hood & Co - Implementation Grant (up to $4000.00 + GST)

Eligible businesses can apply for an Implementation Grant to work with The Hood & Co to help implement an existing Digital Marketing Plan or to execute a plan based on Digital Marketing Advice received. This grant offers you some funding to begin putting your business plan into action.

This will focus on the creation of visual digital marketing assets, tailored to each business but will likely include stills photography and video. Created based on the digital marketing plan and focussing on the promotion of the business. The outcome is the start of a digital marketing asset library that the business can use in perpetuity on any platform for any length of time and that the business can build upon moving forward.


Are you eligible?

To access this support and the implementation grant, your business must:


  • have fewer than 100 full-time equivalent employees

  • be GST registered in New Zealand

  • have a New Zealand Business Number (NZBN)

  • be operating in a commercial environment

  • be a privately-owned business or are a Māori Trust or incorporation under the Te Ture Whenua Māori Act 1993 or similar organization managing Māori assets under multiple ownership

  • primarily operate within the Auckland Alert Level 3 boundary

  • be an existing business that is trading prior to 22 October.

The Process

From 1 December 2021, you are able to work with The Hood & Co on Digital Marketing services and the implementation of an existing or new Digital Marketing Plan. 


The first step we’d take is to set up a GoogleMeets meeting to talk through your Digital Marketing needs and identify how to best support this funding opportunity for you. 


Based on this information, we’ll put together a quote for you which will be sent through the Activate Tamaki portal. 


When your application is approved, we can commence the advice and implementation work.

If interested to see if we can help your business, please contact Felicia on