Creative (on set)
Permits & permissions
Producer: Caren Freeman & Felicia Brunsting
Director: James Rua
Video: James Rua
Photographer : James Rua
Delivery of footage to Agency for post production: Colenso BBDO
Heart of the City is Auckland's city centre business association. Colenso BBDO / Flare is their advertising agency.
In 2016 we were briefed on 50 videos with stills with a modest budget. To put our best foot forward we shot a cocktail making test at a bar and presented it to Colenso. The style was set and we were awarded the job which ended up spanning over a 4 year period surpassing 100 videos and still going.
To show the agency our vision we created a test shot featured below:
We worked closely with the agency who briefed us on a client approved copy and creative direction. Meticulous planning and scheduling was required however the on-set crew was James as DOP/Director and a producer. Equipment wise we used what we could carry as there were many relocates and we were often filming in tight spaces like working kitchens. We had to be resourceful and mostly dressed the frame with the props available at the location. It was a number 8 wire can do attitude which showed in the beautiful imagery.