Services provided:

Concept development

Creative
Treatment

Production

Director: James Rua
Video: James Rua, Chris Mauger

Post-production

Offline edit: Josh Yong, Mat Alexander, James Rua.

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Client

Kāhui Collective was formed in 2017 to help Māori fashion designers grow their businesses and source fabrics.

Requirements

Over the years, The Hood & Co have created several pieces of content for the collective, incluidng:
- capturing the Kāhui mentorship programme Wānanga weekend, where designers heard stories and advice from Specialist in their respective fields.

- the Kāhui Collective luxury pop-up shop, where Maori fashion designers showcased their work.

- Kahui China Hikoi, when several young Māori designers travelled to China to learn about fabric sourcing, distribution channels and met with several important contacts.

All edits have a similar outlook to not only explains what the collective is about but also be an asset to gain future funding.

Solution

For the China Hikoi, James packed our Red cinema camera and jumped on a flight to china. 14 days capturing content. The edit was done over a period of 8 days.

Back in New Zealand James Rua and Chris Mauger documented the emotions and essence of the Wānanga weekend.

The Hood was there front row supporting and capturing opening night at Kāhui Collective pop-up in Aucklands Britomart, where all the beautiful pieces by Maori designers could stand together and proud.