Services provided:

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Concept development

• ​Creative

• Moodboards

• Treatment

• Storyboards

• Script

Pre-production

• ​Logistics

• Prep

• Scouting

• Schedule

• Permits & permissions

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Production

• ​Produced by Caren Freeman

• Directed by Dan Martin

• Video by James Rua

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Post-production

• ​Post supervise

• Offline edit

• Online edit

• Color Grade by Pete Richie

• Sound Mix & Master

Client

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Starship Foundation and its air ambulance are a charity providing crucial air support to children throughout New Zealand.

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Requirements

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To develop a 1 x 60" script for the 2019 appeal TVC. Casting was mostly locked in by client as we used children who had been helped by the service. We needed to produce various cutdowns and covering platforms such as cinema, TVC, youtube, Facebook and Instagram.

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Solution

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The Hood and Co worked alongside the creatives at Shine to develop the script at an early stage. We  developed a story arc using 4 client chosen stories to drive the message and get New Zealanders to donate. This was achieved by driving a story which not only pulled at the heartstrings but had to work across multiple platforms, aspect ratios and durations. Felicia had discovered the song used in the track and the agency was successful in securing Little Bird by Anika Moa. 

BEHIND THE SCENES