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Services provided:

Concept development

  • Creative

  • Moodboards

  • Treatment

  • Storyboards

  • Script

 

Pre-production

  • Logistics

  • Prep

  • Scouting

  • Schedule

  • Permits & permissions

Production

  • Producer: Caren Freeman

  • Director: Dan Martin

  • Video: James Rua

Post-production

  • Post supervise

  • Offline edit

  • Online edit

  • Color Grade: Pete Richie

  • Sound Mix & Master

Client
Starship Foundation and its air ambulance are a charity providing crucial air support to children throughout New Zealand.
Requirements - Air Ambulance Appeal 2020

To develop a 1 x 60" script for the 2019 appeal TVC. Casting was mostly locked in by client as we used children who had been helped by the service. We needed to produce various cutdowns and covering platforms such as cinema, TVC, youtube, Facebook and Instagram.

Solution

We  developed a story arc using 4 client chosen stories to drive the message and get New Zealanders to donate. This was achieved by driving a story which not only pulled at the heartstrings but had to work across multiple platforms, aspect ratios and durations. 

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Services provided:

Pre-production

  • Logistics

  • Prep

  • Schedule

Production

  • ​Produced by Felicia Brunsting

  • Directed/DOP by James Rua

  • Gaffer Chris Mauger

Post-production

  • Post supervise

  • Offline edit

  • Online edit

  • Color Grade by Erin Geurts

  • Sound Mix & Master by Envy Studios

Requirements - PICU 2021 Appeal

To tell the stories of 3-4x families that has had one of their children in the PICU (Children's Intensive Care) unit in the Starship Hospital and highlight the need for more beds for this important unit.

Solution

Shine's Creative Director Mike Ramsey developed a hard-hitting script that focussed on the incredible things 3x medical specialists had done for 3x families at the Starship Hospital but the one thing they can't do anything about is the lack of beds.

We received the creative brief in late 2020 but due to several COVID-19 level changes here in New Zealand, we were unable to film this until March 2021. 

The idea was to film this campaign in the PICU unit to show where these families had to go through these horrible times - however on the day of filming, ironically the PICU unit was full and we had to film elsewhere within the Starship Hospital.

https://starshipicu.org.nz/home

BEHIND THE SCENES

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