The Hood and Co | Starship Foundation

Services provided:

Concept development

Creative
Moodboards
Treatment
Storyboards
Script

Pre-production

Logistics
Prep
Scouting
Schedule
Permits & permissions

Production

Produced by Caren Freeman
Directed by Dan Martin
Video by James Rua

Post-production

Post supervise
Offline edit
Online edit
Color Grade by Pete Richie
Sound Mix & Master

Client

Starship Foundation and its air ambulance are a charity providing crucial air support to children throughout New Zealand.

Requirements

To develop a 1 x 60" script for the 2019 appeal TVC. Casting was mostly locked in by client as we used children who had been helped by the service. We needed to produce various cutdowns and covering platforms such as cinema, TVC, youtube, Facebook and Instagram.

Solution

The Hood and Co worked alongside the creatives at Shine to develop the script at an early stage. We developed a story arc using 4 client chosen stories to drive the message and get New Zealanders to donate. This was achieved by driving a story which not only pulled at the heartstrings but had to work across multiple platforms, aspect ratios and durations. Felicia had discovered the song used in the track and the agency was successful in securing Little Bird by Anika Moa.