James Rua

Director of Storytelling & Social Solutionist

After years in the TV shows and feature film making business James Rua is a proud founding partner and Creative Director at The Hood & Co.


A cinematographer by trade, he is the glue that keeps The Hood together and has helped shape the company as it is today with a mixture of creative flair, organisation, business strategy and team management.


When not happily creating, he can be found upskilling over a Masterclass, at the gym or enjoying a beer at the Gypsy Tearoom.


Caren Freeman

Conversation Architect & Director of First Impressions

Caren joined our team in early 2019 after 5 years spent in London working for advertising giant BBH.


She has a background in production and at The Hood, she is in charge of new business, client strategy and heads projects as our resident Producer. With her people skills and the ability to manage multiple jobs, she ensures the timely and successful delivery of our projects.


If she isn’t working, Caren enjoys hanging out with her ragdoll cat Missy, binges on crime documentaries and loves a good sunset. 


Felicia Brunsting

'Chief Of Other' stuff no one wants to take care of & Workflow Guru

Felicia has an academic background in Marketing and Communication and applies a lot of her training to the strategy side of social content marketing.


As one of the founders of The Hood, she is passionate about seeing others succeed. With her methodical approach to problem-solving, she oversees the day-to-day administrative and operational functions and is our resident librarian – helping the team research and gather key business and user insights based on the client’s objectives.


She’s an avid sewist in her time off and can often be found browsing op-shops looking for that next craft project.


Te Haunui Tuna

Assistant Storyteller

Te Haunui is our Assistant Storyteller based in Whākatane and has joined The Hood & Co as part of Te Puni Kōkiri’s cadetship program. His dream is to become a filmmaker and over the last three years has been exploring different forms of storytelling, including animations, podcasts and vlogging.


James has taken Te Haunui under his wings and with his guidance he is involved in the creation of digital content, development of clients scripts, interviewing people and learning more about post-production.


Te Haunui is an emerging tā moko artist and has his own YouTube channel where he posts regular updates and podcasts.


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